This slide shows the rise of social commerce, or payments through social media, in terms of the e-commerce value chain, games as an example, and the shoppable content value chain. This was adopted from a publicly available Linkedin post.
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This brief, adapted from a publicly available Linkedin post by Panagiotis Kriaris, discusses how social media has changed the way we communicate and interact, and has begun to change the way we shop online, on-site, and often through digital wallets.
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This brief explores how social media offer a means of sending or received money through proprietary apps or apps like Venmo or Google Wallet. The pros and cons are discussed.
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